That’s why designing packaging is not the only thing we do. Sometimes we also help to come up with the right name or logo, or even take a critical look at the entire brand design. The objective is always to further hone the brand story in order to present it even more effectively.

A good design philosophy can really create impetus for a brand, regardless of whether it’s a private label, a private brand, an A-list brand or a completely new brand. When it comes to entire product lines or multiple different categories, it certainly pays to think seriously about the ideas behind the brand and to incorporate them in all the design elements. However, we don’t adhere to any kind of strict set of hard and fast rules. In fact we develop a series of soft(er) factors that designs must always comply with. This creates cohesiveness and an unequivocal brand image.