Taal switcher Taal switcher

For a brand to make an impact, it absolutely must be positioned clearly and unequivocally.


Honing or creating a brand positioning is a search for a balance between trust and disruption. You have to make clear who and what you are (trust) while at the same time distinguishing yourself by adding something remarkable (disruption). That remarkable element has to be a genuinely original expression, truly authentic.

Tell a unique story

For packaging, this all has to be accomplished on a tiny surface, in a busy shopping environment where shoppers make split-second decisions. Which is precisely why it’s essential to leave nothing to chance and communicate very clearly. And you can only do if you have a comprehensive story.

Get in touch

Is your brand ready for an impactful product restyling? Or would you prefer to simply discuss your ideas with us? Pieter and Tessa would love to help! Feel free to contact us.